You Could Get With This or You Could Get With That: The Importance of High-Quality Advertisement

I recently read a piece by Michael R. Shannon, President of MANDATE: Message, Media & Public Relations, in which he advised political candidates to invest in a quality production team when creating their political spots. The article explained what we all understand, though maybe not explicitly: that a low-quality production may get in the way […]

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RedEye Report: Spring/Summer 2012

April showers have come and gone.  In fact the May flowers are now wilting as the Summer Solstice brings forth a heat wave.  School is out, summertime is here and while we love to see the sun shining and the nice weather, things are bustling in the RedEye offices.  We have many exciting projects this past spring […]

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Labor (of Love)

The past two weeks have found me sifting through mountains of political ads and movie Western clips to try and find some semblance of a common thread.  This week is the American Association of Political Consultants Pollie Awards fiesta.  The Pollies award good campaigns and RedEye has been charged with showcasing the video spots in […]

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Super Tuesday

Hello all!  And to residents of Alaska, Georgia, Idaho, Massachusetts, North Dakota, Ohio, Oklahoma, Tennessee, Vermont, and Virginia – happy Super Tuesday! Residents of those states can be sure to see plenty of ads today telling them why one candidate is better than another or why one candidate is just a downright threat to liberty […]

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RedEye Report: Winter 2012

No one likes winter in the District. You never know if there’s going to be a Snowpocalypse, or gusty winds. But this year, winter was manageable, at times, even cozy.  Which suited RedEye just fine.   Less time complaining about the weather meant more time focusing on creating the high quality productions that you’ve come to expect from […]

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Oscars 2012 – Reflective Cinema

I’m not quite an old soul [read: hipster], but I was raised with an appreciation of what you might call grand old things [read: pretentious things].  I enjoy going to the opera and I will take Humphrey Bogart over Brad Pitt any day.  I get defensive when older people assume that my generation gets bored […]

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Why They Come To RedEye

After three weeks of working at RedEye, I can declare firmly and proudly that it is fun and exuberant place to work.  Clients drop by to drop something off and end up sticking around for half an hour to chat.  The RedEye offices are a magnet of good feeling and creative energy.  That said, its […]

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Bad Singing for a Good Cause

Today is the momentous first anniversary of Rebecca Black’s Friday.  Speaking of bad singing (har har har) … The first season of How I Met Your Mother, in an episode called The Pineapple Incident, asked a question that I know is one that is on everybody’s minds: Drunk Ted:  Why do they call it karaoke […]

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How To Be A Successful Production Assistant

I know it sounds crazy, but sometimes being a PA gives me a real warm fuzzy at the end of the day. I love when the shoot is over, and the rest of the crew says “Thanks! Had a great time working with you, or something as equally polite. Although being a Production Assistant is, […]

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Make 'Em Laugh

Last week I sat with Valeria as she put together a short clip of an interview on BET’s Lift Every Voice inspirational talk show.  She had the raw footage up in Final Cut and began splicing up clips, not looking at the big screen on the wall behind her where Martha Munizzi, gospel singer extraordinaire […]

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