A strong social media presence is essential for businesses. However, not all platforms serve the same purpose, and selecting the right one can significantly impact brand visibility, audience engagement, and sales. The ideal platform depends on whether your business operates in the B2B (business-to-business) or B2C (business-to-consumer) space. Here’s how to determine the best fit. […]
Branding: The Key to Introducing your Product
Branding: The Key to Introducing your Product We see different forms of branding everywhere. We laugh and cry with them. A well-developed brand can be the difference between making a sale or being passed over. It can be a piece of music, jingle, a slogan, or logo. What does it mean to brand – Is […]
Social Campaigns – A Simple Trick for Viral Videos
Do you the remember the first thing you learned? Coca Cola’s”Choose to Smile” social campaign reminds you the first thing you learned. A one and a half minute video beautifully reminds you that smiling is necessary and is contagious. The jingle is perfectly matched with the theme and one cannot stop smiling seeing this video. The […]
Case Study: DHL Doing it in a different way
Marketing your product at a lower cost might be difficult. Have you ever heard competitors marketing for you? Amazed?? DHL did that with a social media campaign that brought surprised viewers from all over the world and competitors scratching their heads that they just got tricked.
Viral Marketing and Why It's Hard to Score "Internet Gold"
Everyone knows all about viral marketing, right? That one video that everyone seems to pass around constantly, the marketing campaign that has countless shares on social media, commercials that everyone seems to quote constantly.. Surely, as a culture, we’re gonna stop falling for stuff like this sometime, right? I’d argue that we already have. A few […]
What is success in a Super Bowl commercial?
When we talk about Super Bowl commercials we think the only thing they focus on is humor, sex, and animals. While there were many cool commercials that used those elements, the one that caught my attention was the one from Always –“Like a Girl.” In this commercial we can see clearly the intention is to […]
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