“The Rise of Social Entrepreneur” by Charles Leadbeater made social entrepreneurship popular in the world of academic research and society. The term social entrepreneurship became widespread in 1980s and 1990s is quite distinct from the classic concept of entrepreneurship, yet it shares some similarities. Social entrepreneurship tries to address a social concern or problem while at the […]
Social Campaigns – A Simple Trick for Viral Videos
Do you the remember the first thing you learned? Coca Cola’s”Choose to Smile” social campaign reminds you the first thing you learned. A one and a half minute video beautifully reminds you that smiling is necessary and is contagious. The jingle is perfectly matched with the theme and one cannot stop smiling seeing this video. The […]
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