The Superbawl’s Past Performances and Legacy of Storytelling Since Michael Jackson’s groundbreaking halftime show in 1993, the Super Bowl has evolved into a global stage where artists make powerful cultural and political statements. Beyoncé’s 2016 tribute to Black Lives Matter and Shakira and Jennifer Lopez’s 2020 celebration of Latin heritage are prime examples. In 2025, […]
Super Bowl 52 Review
I don’t understand football at all. All I know is that getting a touchdown means that a team scored a certain amount of points and that the players usually celebrate by doing some funky dance moves or painful looking chest bumps. However, I still watch football because 1) I love those funky dance moves […]
Viral Marketing and Why It's Hard to Score "Internet Gold"
Everyone knows all about viral marketing, right? That one video that everyone seems to pass around constantly, the marketing campaign that has countless shares on social media, commercials that everyone seems to quote constantly.. Surely, as a culture, we’re gonna stop falling for stuff like this sometime, right? I’d argue that we already have. A few […]
What is success in a Super Bowl commercial?
When we talk about Super Bowl commercials we think the only thing they focus on is humor, sex, and animals. While there were many cool commercials that used those elements, the one that caught my attention was the one from Always –“Like a Girl.” In this commercial we can see clearly the intention is to […]
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