I know I’m exaggerating, but last week indeed drew me back to one of my happiest times in college, the time when I was a reporter and associate editor for the Departmental newspaper. Only this time, I was working on the RedEye Report: Winter 2012/2013 Edition.
Funny ads always catch people’s attention faster!
Recently, I saw Oreo’s whisper fight on TV, and the ridiculous content successfully made me remember what the brand tries to promote, namely Oreo with its cookies and cream. Not only was the argument in the ad so trivial that I wondered who on the earth would bother to quarrel with one another over which is […]
A layperson’s lesson starts from Creative Commons
In addition to my personal pollster-like life, this week our RedEye team has been busy doing various video projects. We found ourselves in need of some generic children’s pictures to cut into a spot. My first thought was why don’t we just Google some children’s photos or images, bam!, job done. Then, it was quickly […]
Chinese New Year’s feast and red packets in NoMa Housing Facility
The past weekend was the biggest festival for Chinese and Taiwanese, and it was my first time to celebrate this holiday without my family. The tradition in my family is that my brother, sister, and I would design a hide-and-seek game (usually looking for hidden red envelopes stuffed with lucky money) for the whole family […]
A step towards a Pollster? Well, sort of.
Me a Pollster? I got this feeling because I was assigned to contact video studios in D.C. and VA, and ask info for RedEye’s upcoming quarterly podcasts’ shoot. Basically, I have been a person more comfortable writing than speaking, either in Chinese or English, because I always feel writing gives me time for a second […]
Here I am, Washington DC!!
Hi! For all readers of this blog, I am more than honored to say that I am RedEye’s intern for the 2013 Spring Semester. When I first received a list of internship sites catering to my interest from TWC, I Googled RedEye Post and other giant news agencies (e.g. CNN and Voice of America) and […]
You Could Get With This or You Could Get With That: The Importance of High-Quality Advertisement
I recently read a piece by Michael R. Shannon, President of MANDATE: Message, Media & Public Relations, in which he advised political candidates to invest in a quality production team when creating their political spots. The article explained what we all understand, though maybe not explicitly: that a low-quality production may get in the way […]
Labor (of Love)
The past two weeks have found me sifting through mountains of political ads and movie Western clips to try and find some semblance of a common thread. This week is the American Association of Political Consultants Pollie Awards fiesta. The Pollies award good campaigns and RedEye has been charged with showcasing the video spots in […]
Super Tuesday
Hello all! And to residents of Alaska, Georgia, Idaho, Massachusetts, North Dakota, Ohio, Oklahoma, Tennessee, Vermont, and Virginia – happy Super Tuesday! Residents of those states can be sure to see plenty of ads today telling them why one candidate is better than another or why one candidate is just a downright threat to liberty […]
Oscars 2012 – Reflective Cinema
I’m not quite an old soul [read: hipster], but I was raised with an appreciation of what you might call grand old things [read: pretentious things]. I enjoy going to the opera and I will take Humphrey Bogart over Brad Pitt any day. I get defensive when older people assume that my generation gets bored […]
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